KRONENBOURG 1664 : SOCIAL CAMPAIGN

For Kronenbourg’s largest ever social campaign, Eric Cantona vowed to swim the channel if enough people agreed that Kronenbourg 1664 is the world's most suprême tasting beer. Would he do it? No one knew (apart from us, obviously).
Here’s the case study, plus a selection of daft social films, memes and posts that were created to confuse and spark discussion.