HILTON : SOCIAL & EXPERIENTIAL

F1 fans love racing for the noise, drama and adrenalin.
But all this exitement makes it hard for them to sleep. 

To prove that Hilton are the sleep experts, they partnered with F1 superstar Lando Norris and his best mate (and influencer) Max Fewtrell.

We created a range of content - including 1 hour of Hilton inspired sleep sounds - to help racing fans drift off.



An hour of soothing sleep sounds...


TikTok teaser


BTS