FREENOW : BRAND CAMPAIGN


After winning the pitch, we creative directed the brand overhaul for transport app FREENOW, a rival to Uber owned by BMW Daimler.

We brought the integrated brand and functional campaigns to life in 10 markets, overseeing every aspect, including the design, tone of voice, social, radio, OOH, cinema and TV.  

The making of...

A small sample of the branding and ‘functional’ print that could be quickly adapted around the globe.