BREAST CANCER NOW : PR & MOBILE

In the UK, 1 woman is diagnosed with breast cancer every 10 minutes.
But British people still don't talk openly about the disease.
 
This leaves thousands of women emotionally isolated as they suffer in silence.
 
We creative directed this PR driving mobile experience to connect with people on a personal level, through their phones. The series highlights Breast Cancer Now’s support and the power of talking.