With just 2 weeks until CES, the world’s biggest tech event, Samsung needed a film to promote the complex benefits of their memory expanders. So we set to work, creative directing this quick turnaround
piece.
DOVE MEN : TV & PRINT CAMPAIGN
Dove Men had a face care range to launch.
But most tough, North America men thought this kind of product was just for women. We created this campaign to persuade the average guy that his life calls for face care.
NON-TRADITIONAL BRAND CAMPAIGN With public opinion at an all-time low, TfL desperately wanted people to like them again. Functional ads telling Londoners about fare increases, delays and to ‘mind the gap’ weren’t helping.
We discovered TfL actually do a mind-blowing number of things for London, but nobody else knew about them.
So we created a brand activation campaign with varied executions to highlight the good stuff they do. We called it ‘Made by TfL’
1] The Greenest Red Bus > Made by TfL
TfL is switching to electric buses to cut air pollution. To spread the message we made a bus that actually cleaned the air as it travelled. Created using air purifying plants in collaboration with the RHS.
2] Air-Cycles > Made by TfL
The carbon bikes made using air pollution. Driving just 21 miles across London emits enough carbon to produce one air-cycle.
These were designed to promote the importance of cycling and the cycling infrastructure being built around London.
Here are some finish samples we had made using emissions from London’s vehicles.
3] Magnetic Posters > Made by TfL
TfL have been using ‘magnetic wands’ to remove metal dust particles from over 50 Undergrond stations. Who knew?
4] The Ear In London Podcast > Made by TfL
There are many things TfL do that take some time to properly explain... Such as using barges instead of lorries to remove waste soil, allowing a hydroponics farm to use their empty tunnels and building nature reserves for seals.
So we commissioned and collaborated to create a London centric podcast, meeting a range of interesting characters and delving into the surprising things TfL do to make London a healthier, better place.
INNOCENT : SOCIAL FILMS It was time to promote innocent’s Big Knit, when members of the public are asked to knit little bottle-top-sized woolly hats to raise money for Age UK. We did it with the help of some talking sheep, creating 6 individual films which we also used to make this compilation.
INNOCENT CHRISTMAS : CAMPAIGN
Could Santa still visit during the pandemic? Damn
right he could. We wrote and directed this campaign for innocent, which generated over 2 million views in 24 hours.
The story book and film riled antivaxxers (including Loose Women’s Denise Welch), gained a lot of supporters (including Jason Manford) and grabbed headlines.
It went on to create a 2456%
increase in conversations about innocent, plus 112% more people actively
writing about the brand than ever before - keeping innocent’s social team busy writing a flurry of hilarious responses.
2:20” CUT
60” CUT
STORYBOOK
We also created a Christmas storybook with illustrator Sally Anderson.
PIZZA HUT DELIVERY : INTEGRATED CAMPAIGN
Promoting The Big Deal for Pizza Hut Delivery. This idea worked across: TV, memes, topical social films, radio and reactive content using #itsabigdeal
A cross-section of the social activity.
BARBIE
Barbie’s celeb status was slipping. Kids were leaving her in the toy box when friends came to play. These ads helped her stand out from the plastic, way before Margot Robbie’s Barbie movie came out.
EXPEDIA : TV CAMPAIGN
A selection of our interesting DRTV ads for Expedia.
Here are a few elements from the campaign that took regular job seekers and prepared them for the toughest interviews.
PIZZA HUT DELIVERY : TV
If Pizza Hut Delivery can make cheesy bites even better,
you'll think they can make anything better.
PHILIPS : PRINT & ONLINE BANNER CAMPAIGN Tongue-in-cheek ads promoting the intimate trimming function of Philips Bodygroom.
MENABREA
Menabrea isn’t (yet) the first Italian beer brand that springs to mind. We went back to the source and gave it a fresh angle in the UK, with the line ‘ITALIAN ALPINE BIRRA’.
